Gina Taylor
OBJECTIVES: To obtain a position in the Sales and Marketing industry, were my experience and knowledge can be utilized for growth and long term employment.
WORK EXPERIENCE:
SYSCO Food Services of San Francisco- Sales and Marketing Associate, East Bay
Fremont, CA – 2006- 10-2008
· Perform as a relationship manager and take a consultative approach to selling by proposing new ideas to exceed customer expectations.
· Develop and penetrate each of their accounts by selling the full mix of SYSCO product categories through presentation of new products, ideas, sales tools, and services.
· Research and share industry and market information,
Encourage client participation in food shows and facility tours,
Product specialists, and follow through on customer requests for information & samples.
Hilton Oakland– Corporate Sales Manager
Oakland, CA - 2003 – 2006
· Handle all Individual Business Travel accounts working closely with National Sales.
· Responsible for increasing productivity of all corporate accounts.
· Prospect new business with outside sales calls and site visits.
· Attend local Chamber event and Seminars.
The Holiday Inn Bay Bridge – Catering / Sales Manager
Emeryville, CA - 2001 – 2003
· Maintained all top corporate and government accounts.
· Created and implemented new advertising and marketing strategies to increase revenue.
· Assisted with coordinating booked conferences/meetings working closely with banquets, and chef.
· Liaison to the Director of Catering in order to assist with the financial oversight of the account.
· Established contact with outside sales and other associated business.
Clarion Suites lake Merritt Hotel – Sales and Marketing Manager
Oakland, CA – 2000– 2001
· Managed corporate and government accounts.
· Responsible for prospecting new business with outside sales calls, marketing, and attending local networking events.
Comfort Suite and Quality Inn – Area Sales and Marketing Manager
Oakland, CA – 1999– 2000
· Responsible for managing accounts at Oakland and Richmond properties.
· Coordinated and facilitated activities for in house meetings and conferences.
· Handled the event management on all booked events, meeting with on-site planners, and working side by side with banquet department.
· Established contact with outside sales and other associated businesses to bring in more revenue.
EDUCATION:Lincoln University, Oakland, CA
College of Alameda, Alameda, CA - 1997
Hilton Sales College, Phoenix, AZ - Certificate of Completion - 2003
COMPUTER SKILLS:
· Microsoft 2000 & Power Point
· Microsoft Access 2.0 & Microsoft Excel
· Systems 21 (Hospitality Reservation System); Delphi system
References available upon request
Thursday, May 7, 2009
Thursday, April 30, 2009
ch. 16
Interviewing to Get the Job
A job interview typically precedes the hiring decision, and is used to evaluate the candidate. The interview is usually preceded by the evaluation of submitted résumés from interested candidates, then selecting a small number of candidates for interviews. The job interview is considered one of the most useful tools for evaluating potential employees. It also demands significant resources from the employer, yet has been demonstrated to be notoriously unreliable in identifying the optimal person for the job.
Multiple rounds of job interviews may be used where there are many candidates or the job is particularly challenging or desirable. Earlier rounds may involve fewer staff from the employers and will typically be much shorter and less in-depth. A common initial interview form is the phone interview, a job interview conducted over the telephone. This is especially common when the candidates do not live near the employer and has the advantage of keeping costs low for both sides.
Once all candidates have been interviewed, the employer typically selects the most desirable candidate and begins the negotiation of a job offer.
Preparing for the interview is critical, Before going to the interview, learn everything you can about the employer, the position, the people you will talk to, and the employer’s industry—including the major competitors in the field. Use the Internet to read about these topics. Go to the employer’s Web site and study every page. You will likely pick up some information, even language, you can talk about in the interview. Recruiters are impressed when you have obviously made an effort to learn about their companies.
Prepare questions to ask during interviews. Focus on positives, such as, "Will I be able to use the wide range of my abilities in this position?" or, "I see from your Web site that you encourage internal advancement; would there be opportunities for me to grow with you?"
Remember that your work is not done once you finish the interview. You can't sit back and wait for the job offer, so consider these key rules and strategies for following-up your job interviews. At the end of the interview ask the employer when he/she expects to make the hiring decision, be proactive and consider follow-up a strategic part of your job search process. Follow-up can give you just the edge you need to get the job offer over others who interviewed for the position, use these follow-up techniques to continue to show your enthusiasm and desire for the position, but don't make it seem as though you are desperate and finally, write individual thank you notes or letters to each person who interviewed you -- within two business days. Each letter can be essentially the same, but try to vary each a bit in case recipients compare notes. Don't ever fail to send a thank you -- even if you are sure the job is not for you. And do write thank you notes after every interview.
A job interview typically precedes the hiring decision, and is used to evaluate the candidate. The interview is usually preceded by the evaluation of submitted résumés from interested candidates, then selecting a small number of candidates for interviews. The job interview is considered one of the most useful tools for evaluating potential employees. It also demands significant resources from the employer, yet has been demonstrated to be notoriously unreliable in identifying the optimal person for the job.
Multiple rounds of job interviews may be used where there are many candidates or the job is particularly challenging or desirable. Earlier rounds may involve fewer staff from the employers and will typically be much shorter and less in-depth. A common initial interview form is the phone interview, a job interview conducted over the telephone. This is especially common when the candidates do not live near the employer and has the advantage of keeping costs low for both sides.
Once all candidates have been interviewed, the employer typically selects the most desirable candidate and begins the negotiation of a job offer.
Preparing for the interview is critical, Before going to the interview, learn everything you can about the employer, the position, the people you will talk to, and the employer’s industry—including the major competitors in the field. Use the Internet to read about these topics. Go to the employer’s Web site and study every page. You will likely pick up some information, even language, you can talk about in the interview. Recruiters are impressed when you have obviously made an effort to learn about their companies.
Prepare questions to ask during interviews. Focus on positives, such as, "Will I be able to use the wide range of my abilities in this position?" or, "I see from your Web site that you encourage internal advancement; would there be opportunities for me to grow with you?"
Remember that your work is not done once you finish the interview. You can't sit back and wait for the job offer, so consider these key rules and strategies for following-up your job interviews. At the end of the interview ask the employer when he/she expects to make the hiring decision, be proactive and consider follow-up a strategic part of your job search process. Follow-up can give you just the edge you need to get the job offer over others who interviewed for the position, use these follow-up techniques to continue to show your enthusiasm and desire for the position, but don't make it seem as though you are desperate and finally, write individual thank you notes or letters to each person who interviewed you -- within two business days. Each letter can be essentially the same, but try to vary each a bit in case recipients compare notes. Don't ever fail to send a thank you -- even if you are sure the job is not for you. And do write thank you notes after every interview.
ch.15
Creating a Career and Designing a Resume
The way to find out about your happiness is to keep your mind on those moments when you feel most happy, when you are really happy – not excited, not just thrilled, but deeply happy.
The path to finding your deep happiness is unique to each person. At the same time, much of the wisdom that helps you find your path is universal and timeless.
How do you find a job that utilizes your skills and your passions? Time and introspection will help you identify the activities you most enjoy, the skills and strengths you most readily use and, the moments that make you deeply happy.
During the job search process, the ability to instantly identify and discuss your most marketable skills is paramount. These skills are used in your resumes, cover letters, prospect letters, follow-up letters, and job interviews to convince an employer that you have the ability to perform the job you are applying for. To do this you will need to develop a career vocabulary for the field you wish to enter.
The first category of skills is Job Skills. These skills are unique for each position and consist of technical or specific abilities required to do the job. The essential job skills are usually included in the job posting and the position description. Examples of these are computer skills, machine operation skills, specific types of writing skills, etc. To find your skills: (1) Write down every skill you think you can bring to your next employer, (2)
write down three examples when you have used that skill and if you can’t, disregard that skill, and (3) ask yourself if those are the skills the employer wants and/or is it a skill an employer would pay you money to use.
The Purpose of Resumes: Your resume is a key job-hunting tool used to get a job interview. It summarizes your accomplishments, your education, as well as your work experience, and should reflect your special mix of skills and strengths.
A resume even the best resume will not get you the job; you'll need to convince the employer during the job interview. The resume is simply a marketing tool to get you into the door.
A resume is a statement of facts designed to sell your unique mix of education, experience, accomplishments, and skills to a prospective employer. Never lie or stretch the facts; do not get creative when identifying your job titles, dates of employment, or accomplishments. On the other hand, do not be modest; be clear about successes and accomplishments -- and quantify whenever possible.
Regardless of the type of resume you create, a number of key elements overlap all successful resumes.
Contact Information. Since your goal is for an employer to contact you -- either for a first interview or for a follow-up interview -- you must give employers as many ways to reach you as possible, including postal mailing address, email address, home phone number, cell phone, etc.
Accomplishments. Focus the descriptions of your experiences on accomplishments, not duties and responsibilities. Accomplishments, especially those you can quantify, will sell you to a potential employer. Read more in our article, For Job-Hunting Success: Track and Leverage Your Accomplishments and its companion tool, Job-Seeker Accomplishments Worksheet.
Education/Training. Include all the pertinent information regarding education, degrees, training, and certifications. Spell out names of degrees. Include the educational institution's name and location. If currently enrolled in an educational program, list expected graduation month and year. Graduates should list graduation year if within the last 10 years.
Appearance. The first impression of your resume -- and of you as a job-seeker -- comes from your resume's appearance. Your resume should be well-organized with consistent headings, fonts, bullets, and style. Never overcrowd the resume. Leave some "white space" so that important points can stand out; and try to make your margins between .75” and 1” on all sides. For print resumes, use subdued color paper, such as white, ivory, beige, light gray.
Avoidance of Typos/Misspellings. Take the time to carefully write, rewrite, and edit your resume. Be sure to meticulously proofread your resume for misspellings and typos. Resumes with errors get filed in the trash can.
Targeted and focused. Tailor your basic resume to specific jobs and specific employers. There is simply no excuse for having one generic resume anymore. Tweak each resume you submit to the specific job you are seeking or to the specific employer.
One of the first decisions job-seekers must make when preparing their resumes is how to organize the resume's content. Today's resumes generally are:
Chronological (actually reverse chronological, listing all your experience from most to least recent).
Functional, which lists experience in skills clusters.
A combination or hybrid of those two types, sometimes known as a chrono-functional format.
The traditional, default format for resumes is the chronological resume. This type of resume is organized by your employment history in reverse chronological order, with job titles/names of employers/locations of employers/dates of employment/ accomplishments, working backwards 10-15 years.
A standard chronological resume may be your best choice if most/all of your experience has been in one field, you have no large employment gaps, and you plan to stay in that same field.
The chronological resume is preferred by the widest variety of employers, as well as by recruiters and many of the Internet job boards. Recruiters and hiring managers tend to like this resume format because it's easy to read and clearly demonstrates your job history and career advancement/growth. This format is also recommended for all conservative career fields (such as accounting, banking, law, etc.) and international job-seeking.
Functional Resumes: The resume format preferred by job-seekers with a limited job history, a checkered job history, or a job history in a different career field, is the functional resume.
Job-seekers who take a functional approach organize their resumes by skills and functions clusters. In a purely functional resume, company names, employment dates, and position titles are intentionally omitted. The functional resume can work for homemakers returning to the workforce, for example, or for new graduates entering the job market.
Professional References: When listing professional references include your reference’s name, job title, company, address, phone number and if acceptable to your reference, an e-mail address. Including a reference’s job title can help promote your image if the person’s title or position is similar to the job you want or industry you are pursuing. In this instance, employers will be interested in feedback about you from someone in a related field or who was in a position of responsibility that can judge your work experience, professionalism and reliability.
Cover letter: A potential employer's first impression of you is your cover letter. Your cover letter introduces you and your resume. The stark reality is your resume may never be read without its being accompanied by a professional cover letter. Without a resume cover letter, you might never receive a callback.
The way to find out about your happiness is to keep your mind on those moments when you feel most happy, when you are really happy – not excited, not just thrilled, but deeply happy.
The path to finding your deep happiness is unique to each person. At the same time, much of the wisdom that helps you find your path is universal and timeless.
How do you find a job that utilizes your skills and your passions? Time and introspection will help you identify the activities you most enjoy, the skills and strengths you most readily use and, the moments that make you deeply happy.
During the job search process, the ability to instantly identify and discuss your most marketable skills is paramount. These skills are used in your resumes, cover letters, prospect letters, follow-up letters, and job interviews to convince an employer that you have the ability to perform the job you are applying for. To do this you will need to develop a career vocabulary for the field you wish to enter.
The first category of skills is Job Skills. These skills are unique for each position and consist of technical or specific abilities required to do the job. The essential job skills are usually included in the job posting and the position description. Examples of these are computer skills, machine operation skills, specific types of writing skills, etc. To find your skills: (1) Write down every skill you think you can bring to your next employer, (2)
write down three examples when you have used that skill and if you can’t, disregard that skill, and (3) ask yourself if those are the skills the employer wants and/or is it a skill an employer would pay you money to use.
The Purpose of Resumes: Your resume is a key job-hunting tool used to get a job interview. It summarizes your accomplishments, your education, as well as your work experience, and should reflect your special mix of skills and strengths.
A resume even the best resume will not get you the job; you'll need to convince the employer during the job interview. The resume is simply a marketing tool to get you into the door.
A resume is a statement of facts designed to sell your unique mix of education, experience, accomplishments, and skills to a prospective employer. Never lie or stretch the facts; do not get creative when identifying your job titles, dates of employment, or accomplishments. On the other hand, do not be modest; be clear about successes and accomplishments -- and quantify whenever possible.
Regardless of the type of resume you create, a number of key elements overlap all successful resumes.
Contact Information. Since your goal is for an employer to contact you -- either for a first interview or for a follow-up interview -- you must give employers as many ways to reach you as possible, including postal mailing address, email address, home phone number, cell phone, etc.
Accomplishments. Focus the descriptions of your experiences on accomplishments, not duties and responsibilities. Accomplishments, especially those you can quantify, will sell you to a potential employer. Read more in our article, For Job-Hunting Success: Track and Leverage Your Accomplishments and its companion tool, Job-Seeker Accomplishments Worksheet.
Education/Training. Include all the pertinent information regarding education, degrees, training, and certifications. Spell out names of degrees. Include the educational institution's name and location. If currently enrolled in an educational program, list expected graduation month and year. Graduates should list graduation year if within the last 10 years.
Appearance. The first impression of your resume -- and of you as a job-seeker -- comes from your resume's appearance. Your resume should be well-organized with consistent headings, fonts, bullets, and style. Never overcrowd the resume. Leave some "white space" so that important points can stand out; and try to make your margins between .75” and 1” on all sides. For print resumes, use subdued color paper, such as white, ivory, beige, light gray.
Avoidance of Typos/Misspellings. Take the time to carefully write, rewrite, and edit your resume. Be sure to meticulously proofread your resume for misspellings and typos. Resumes with errors get filed in the trash can.
Targeted and focused. Tailor your basic resume to specific jobs and specific employers. There is simply no excuse for having one generic resume anymore. Tweak each resume you submit to the specific job you are seeking or to the specific employer.
One of the first decisions job-seekers must make when preparing their resumes is how to organize the resume's content. Today's resumes generally are:
Chronological (actually reverse chronological, listing all your experience from most to least recent).
Functional, which lists experience in skills clusters.
A combination or hybrid of those two types, sometimes known as a chrono-functional format.
The traditional, default format for resumes is the chronological resume. This type of resume is organized by your employment history in reverse chronological order, with job titles/names of employers/locations of employers/dates of employment/ accomplishments, working backwards 10-15 years.
A standard chronological resume may be your best choice if most/all of your experience has been in one field, you have no large employment gaps, and you plan to stay in that same field.
The chronological resume is preferred by the widest variety of employers, as well as by recruiters and many of the Internet job boards. Recruiters and hiring managers tend to like this resume format because it's easy to read and clearly demonstrates your job history and career advancement/growth. This format is also recommended for all conservative career fields (such as accounting, banking, law, etc.) and international job-seeking.
Functional Resumes: The resume format preferred by job-seekers with a limited job history, a checkered job history, or a job history in a different career field, is the functional resume.
Job-seekers who take a functional approach organize their resumes by skills and functions clusters. In a purely functional resume, company names, employment dates, and position titles are intentionally omitted. The functional resume can work for homemakers returning to the workforce, for example, or for new graduates entering the job market.
Professional References: When listing professional references include your reference’s name, job title, company, address, phone number and if acceptable to your reference, an e-mail address. Including a reference’s job title can help promote your image if the person’s title or position is similar to the job you want or industry you are pursuing. In this instance, employers will be interested in feedback about you from someone in a related field or who was in a position of responsibility that can judge your work experience, professionalism and reliability.
Cover letter: A potential employer's first impression of you is your cover letter. Your cover letter introduces you and your resume. The stark reality is your resume may never be read without its being accompanied by a professional cover letter. Without a resume cover letter, you might never receive a callback.
Thursday, April 23, 2009
chapter 14
Chapter 14: The Business of Change and Conflict
Significant organizational change occurs, for example, when an organization changes its overall strategy for success, adds or removes a major section or practice, and/or wants to change the very nature by which it operates. It also occurs when an organization evolves through various life cycles, just like people must successfully evolve through life cycles. For organizations to develop, they often must undergo significant change at various points in their development. That's why the topic of organizational change and development has become widespread in communications about business, organizations, leadership and management.
Leaders and managers continually make efforts to accomplish successful and significant change. Some are very good at this effort (probably more than we realize), while others continually struggle and fail. That's often the difference between people who thrive in their roles and those that get shuttled around from job to job, ultimately settling into a role where they're frustrated and ineffective.
When people are confronted with the need or opportunity to change, especially when it's 'enforced', as they see it, by the organization, they can become emotional. So can the managers who try to manage the change. Diffusing the emotional feelings, taking a step back, encouraging objectivity, are important to enabling sensible and constructive dialogue. To this end, managers and trainers can find it helpful to use analogies to assist themselves and other staff to look at change in a more detached way. Strong resistance to change is often rooted in deeply conditioned or historically reinforced feelings. Patience and tolerance are required to help people in these situations to see things differently.
There are several types of conflicts: data conflicts, relationship conflicts, conflicts over values, conflicts regarding resources, conflicts about past history, conflicts about structure, and psychological conflicts. A preliminary step in resolving conflict is to understand what the conflict is actually about. Having a clear picture of what the issues are reduces the chance of a mismatch between the problem and the solution.
Significant organizational change occurs, for example, when an organization changes its overall strategy for success, adds or removes a major section or practice, and/or wants to change the very nature by which it operates. It also occurs when an organization evolves through various life cycles, just like people must successfully evolve through life cycles. For organizations to develop, they often must undergo significant change at various points in their development. That's why the topic of organizational change and development has become widespread in communications about business, organizations, leadership and management.
Leaders and managers continually make efforts to accomplish successful and significant change. Some are very good at this effort (probably more than we realize), while others continually struggle and fail. That's often the difference between people who thrive in their roles and those that get shuttled around from job to job, ultimately settling into a role where they're frustrated and ineffective.
When people are confronted with the need or opportunity to change, especially when it's 'enforced', as they see it, by the organization, they can become emotional. So can the managers who try to manage the change. Diffusing the emotional feelings, taking a step back, encouraging objectivity, are important to enabling sensible and constructive dialogue. To this end, managers and trainers can find it helpful to use analogies to assist themselves and other staff to look at change in a more detached way. Strong resistance to change is often rooted in deeply conditioned or historically reinforced feelings. Patience and tolerance are required to help people in these situations to see things differently.
There are several types of conflicts: data conflicts, relationship conflicts, conflicts over values, conflicts regarding resources, conflicts about past history, conflicts about structure, and psychological conflicts. A preliminary step in resolving conflict is to understand what the conflict is actually about. Having a clear picture of what the issues are reduces the chance of a mismatch between the problem and the solution.
Wednesday, April 15, 2009
chapter 13 summary
Chapter 13 Interpersonal and Collaborative Messages
Interpersonal communication is important because of the functions its achieves. Whenever we engage in communication with another person, we seek to gain information about them. We also give off information through a wide variety of verbal and nonverbal cues. Read more about the various functions of interpersonal communication and then complete the interactive activity and the quiz at the end of this unit.
One reason we engage in interpersonal communication is so that we can gain knowledge about another individual. Social Penetration Theory says that we attempt to gain information about others so that we can interact with them more effectively. We can better predict how they will think, feel, and act if we know who they are. We gain this information passively, by observing them; actively, by having others engage them; or interactively, by engaging them ourselves. Self-disclosure is often used to get information from another person.
We also engage in interpersonal communication to help us better understand what someone says in a given context. The words we say can mean very different things depending on how they are said or in what context. Content Messages refer to the surface level meaning of a message. Relationship Messages refer to how a message is said. The two are sent simultaneously, but each affects the meaning assigned to the communication. Interpersonal communication helps us understand each other better.
Another reason we engage in interpersonal communication is to establish an identity. The roles we play in our relationships help us establish identity. So too does the face, the public self-image we present to others. Both roles and face are constructed based on how we interact with others. Finally, we engage in interpersonal communication because we need to express and receive interpersonal needs.
The Business Relationships is extremely important, when it comes to the customer; the general idea that comes into our minds is that the customer is a person who is involved in the buying or purchasing activity. So we can say that customers are the source of income for the business whether the business is small or large. The main goal of every business is to earn profit. How does the business earn profit? That is important. Profit can be earned through selling the products or services without any relationship with the customers and in the same way it can be earned through the relationship with the customers. The beneficial technique is the second form because in this way businesses build relationships with the customers and simultaneously sell the products or services because business is not a one time transaction or activity it is the continuous process for which the relationship of both the customer and business does matter. It is not only beneficial for the present but as well as the future prospects. The main thing, which is very important for every business is to understand the customer ever-changing needs and provide all things that they demand. In this way businesses can make more loyal customers. So in the other words we can say that a strong loyal customer relationship is the cornerstone of every successful business. When you develop a lasting relationship with customers, they return for more business, and refer others to your business. Most businesses fail to realize the power of word-of-mouth. One of the best ways to run a good business as well as keep the clients happy is to build a strong relationship with your clients. There are some points, which should be kept in mind by the business people for better relationship with the customers. One of the best ways for business owners to build a strong relationship with their clients is to know them by name and address them as such whenever they contact them. Although it is important to discuss business matters at length with your clients it is also a wise idea to make small talk with them as well. You should inquire with your customers from time to time with regards to how your business is doing overall. Ask your clients if there is anything you should consider changing to make your business more favorable to their needs. Provide quality products and/or quality services. You cannot build any sort of a relationship with a customer until you have a quality product or quality services, which differentiate you from the others competitors or at least these should at par with your competitors in this way there is no reason for them to go to your competitors. When customer will see that you are working hard for them then they will give you more business in this way the quality relationship will grow. Send clients and customers thank you notes for significant purchases. In this way the customer will think that they are special people, which is helpful for generating the loyalty with the business. Offer a free gift with purchase. Patrons love free things. You would be amazed at how much your customer relationship can grow by simply giving out a free pad of paper or key chain, I’ve done all of the above to hold on to every one of my customers and it definitely paid off, after working in the sales field for several years I managed to take my customer with me to every property that I went to, that made me valuable to the industry and easily hirable.
Interpersonal communication is important because of the functions its achieves. Whenever we engage in communication with another person, we seek to gain information about them. We also give off information through a wide variety of verbal and nonverbal cues. Read more about the various functions of interpersonal communication and then complete the interactive activity and the quiz at the end of this unit.
One reason we engage in interpersonal communication is so that we can gain knowledge about another individual. Social Penetration Theory says that we attempt to gain information about others so that we can interact with them more effectively. We can better predict how they will think, feel, and act if we know who they are. We gain this information passively, by observing them; actively, by having others engage them; or interactively, by engaging them ourselves. Self-disclosure is often used to get information from another person.
We also engage in interpersonal communication to help us better understand what someone says in a given context. The words we say can mean very different things depending on how they are said or in what context. Content Messages refer to the surface level meaning of a message. Relationship Messages refer to how a message is said. The two are sent simultaneously, but each affects the meaning assigned to the communication. Interpersonal communication helps us understand each other better.
Another reason we engage in interpersonal communication is to establish an identity. The roles we play in our relationships help us establish identity. So too does the face, the public self-image we present to others. Both roles and face are constructed based on how we interact with others. Finally, we engage in interpersonal communication because we need to express and receive interpersonal needs.
The Business Relationships is extremely important, when it comes to the customer; the general idea that comes into our minds is that the customer is a person who is involved in the buying or purchasing activity. So we can say that customers are the source of income for the business whether the business is small or large. The main goal of every business is to earn profit. How does the business earn profit? That is important. Profit can be earned through selling the products or services without any relationship with the customers and in the same way it can be earned through the relationship with the customers. The beneficial technique is the second form because in this way businesses build relationships with the customers and simultaneously sell the products or services because business is not a one time transaction or activity it is the continuous process for which the relationship of both the customer and business does matter. It is not only beneficial for the present but as well as the future prospects. The main thing, which is very important for every business is to understand the customer ever-changing needs and provide all things that they demand. In this way businesses can make more loyal customers. So in the other words we can say that a strong loyal customer relationship is the cornerstone of every successful business. When you develop a lasting relationship with customers, they return for more business, and refer others to your business. Most businesses fail to realize the power of word-of-mouth. One of the best ways to run a good business as well as keep the clients happy is to build a strong relationship with your clients. There are some points, which should be kept in mind by the business people for better relationship with the customers. One of the best ways for business owners to build a strong relationship with their clients is to know them by name and address them as such whenever they contact them. Although it is important to discuss business matters at length with your clients it is also a wise idea to make small talk with them as well. You should inquire with your customers from time to time with regards to how your business is doing overall. Ask your clients if there is anything you should consider changing to make your business more favorable to their needs. Provide quality products and/or quality services. You cannot build any sort of a relationship with a customer until you have a quality product or quality services, which differentiate you from the others competitors or at least these should at par with your competitors in this way there is no reason for them to go to your competitors. When customer will see that you are working hard for them then they will give you more business in this way the quality relationship will grow. Send clients and customers thank you notes for significant purchases. In this way the customer will think that they are special people, which is helpful for generating the loyalty with the business. Offer a free gift with purchase. Patrons love free things. You would be amazed at how much your customer relationship can grow by simply giving out a free pad of paper or key chain, I’ve done all of the above to hold on to every one of my customers and it definitely paid off, after working in the sales field for several years I managed to take my customer with me to every property that I went to, that made me valuable to the industry and easily hirable.
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